Privacy Policy
Effective November 1, 2026
Instinct is made by Axis AI, Inc. (“we”). What you tell Instinct is personal, so we keep as little as we can, we never sell it, and we don't show ads or use tracking or analytics tools.
1. What stays on your phone
Your conversations with Instinct, the photos you add to a card, and the details you enter are stored on your phone. Photos never leave it.
2. What reaches our servers
- An account ID. Instinct creates an anonymous account when you first open it. No name, email or phone number is needed.
- If you sign in with Apple: the ID Apple gives us and, only if you choose to share it, your email; plus a copy of your profile (first name, dating season, reasons, standards), the people you add (name, status, the patterns and short notes on their card) and your Heal progress, so they follow you to a new phone. Your conversations and photos aren't copied. If you don't sign in, none of this is copied to our servers.
- If you subscribe: Apple sends us a record of the purchase: a transaction ID, the plan, whether you're in the free trial, the renewal and expiry dates, and whether auto-renew is on. We use it only to unlock your subscription. Apple doesn't share your name, email or payment details with us.
- Daily counts: how many messages you've sent each day, your time zone so the count resets at your midnight. They're used only to apply the free plan's limit and keep use fair.
- What you send us on purpose: a report about a reply (your reason, an optional note and the recent conversation, so we can review it), or a Contact us message with the email you give us.
- Technical logs: to run and secure the service, our server records details such as the size of each request and any errors. It never records what you write.
3. How replies are written (AI)
Instinct's replies are written by an AI model, Claude, provided by Anthropic, PBC. When you send a message, it goes through our server to Anthropic together with what's needed to answer: your first name, dating season, reasons and standards, your local time, the card of the person you're talking about (including notes from earlier sessions), and the recent conversation. We don't send your email, Apple ID or account ID.
Anthropic processes it only to write the reply. Under its commercial terms, Anthropic doesn't use it to train its models; it may keep it for a limited time for safety and abuse monitoring. Our server doesn't store the text of your conversations.
Talk always works this way. If you don't want your messages sent to Anthropic, don't use Talk. His cards, Heal and safety help work without it.
4. Who else processes your data
- Supabase hosts our database and server functions (United States).
- Anthropic writes the replies, as described above (United States).
- Apple handles Sign in with Apple, purchases and notifications.
We don't sell or rent your data, share it with advertisers or data brokers, or share anything you write with the people you add to the app. We'll disclose data only if the law requires it, for example under a valid court order.
5. Information about other people
What you add about someone, like his name, a photo or what happened, is information about another person. It's kept for you alone: photos stay on your phone, nothing is shared with him, and we never use it to contact or identify anyone. When you delete his card, its notes go with it.
6. How long we keep it
We keep your account data, including your purchase record, until you delete it. Daily counts are deleted after 35 days. Reports and contact messages are kept as long as needed to handle them.
7. Deleting your data
In the app, go to Me › Delete my data (or Delete account when signed in). This removes your data from your phone and our servers right away. It doesn't cancel a subscription; cancel that in your iPhone's Settings. You can also email us and we'll delete your data for you.
8. Notifications
If you allow notifications, reminders, such as one before a free trial ends, are scheduled on your phone. No notification data is sent to us, and we don't send marketing notifications.
9. Security
Data is encrypted in transit and at rest, and access rules limit every record to its owner.
10. Age
Instinct is for adults 18 and older. We don't knowingly collect data from anyone younger. If you think someone under 18 is using Instinct, write to us and we'll delete their data.
11. Your rights
You can see, correct or delete your data in the app, or ask us by email, including for a copy of your data. We'll answer within 30 days. Wherever you live, contact us to use the rights your local law gives you.
12. If you live in the UK, EU or EEA
Axis AI, Inc. is the controller of your data. We rely on:
- Contract, to provide Instinct when you use it: replies, syncing and your subscription.
- Legitimate interests, to keep the service secure, prevent abuse and apply fair limits.
- Your explicit consent, for what you choose to write to Instinct, which may reveal your religious beliefs, your health or your sex life. We process it only to write the replies you ask for. You can withdraw consent at any time by stopping use of Talk and deleting your data.
Your data is processed in the United States. When it's transferred there, we use safeguards such as the European Commission's Standard Contractual Clauses and the UK addendum.
You can ask to access, correct or delete your data, get a copy of it, restrict or object to how it's used, and withdraw consent. You can also complain to your local data protection authority.
13. If you live in a US state with privacy laws
Including California. We don't sell or share your personal information, including for targeted advertising, and we use sensitive information only to provide the replies you ask for. You can ask to know, correct or delete your information, and we won't treat you differently for asking. Sections 1 to 4 list what we collect and why.
14. Changes
If this policy changes, we'll update it here and tell you in the app before the change applies.
15. Contact
Axis AI, Inc. · eason@axisai.site